Enchantment of heritage festivals: How brand authenticity and pop culture involvement affect tourists' sense of place

Tourism Management Perspectives 2026

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Authors: Yu Wu, Jing Wang, Binli Tang, Yang Cui

DOI: 10.1016/j.tmp.2026.101453

Cited by: 1

References: 80

Fields of Study & Subjects

Diverse Aspects of Tourism Research Place Attachment and Urban Studies Sport and Mega-Event Impacts

References 80