“We got you!”: Determinants of attention-grabbing short tourism video titles—Evidence from Douyin in China

Tourism Management Perspectives 2026

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Authors: Chengyuan Zhang, Bingqing Zhao, Cuicui Yu, Shouyang Wang, Xiaokong Zhang

DOI: 10.1016/j.tmp.2026.101458

Cited by: 1

References: 111

Fields of Study & Subjects

Digital Marketing and Social Media Media Influence and Health Diverse Aspects of Tourism Research

References 111