Effects of human-like vs. anime-like virtual streamers on continuous watching and purchase intentions in tourism and hospitality e-commerce live streaming: A moderated serial-mediation model

Tourism Management Perspectives 2026

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Authors: Teng Yu

DOI: 10.1016/j.tmp.2026.101491

Cited by: 1

References: 84

Fields of Study & Subjects

Technology Adoption and User Behaviour Media Influence and Health Digital Marketing and Social Media

References 84