Short-form video in destination marketing: A systematic review and research agenda using the TCCM framework

Tourism Management Perspectives 2026 Open access

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Authors: Yanzhe Yuan, Kun Zhang, Muhammad Ashur Zaenal, Guobin Zhao, Yaning Zhang, Haroon Iqbal Maseeh, Catherine Prentice

DOI: 10.1016/j.tmp.2026.101498

Cited by: 1

References: 64

Fields of Study & Subjects

Diverse Aspects of Tourism Research Digital Marketing and Social Media Consumer Retail Behavior Studies

References 64