Sales promotions and firm valuation in the airline industry

Tourism Management 2026 Open access

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Authors: Abhinav Sharma, Hoyoung Shin, María Jesús Santa-María, Juan Luis Nicolau

DOI: 10.1016/j.tourman.2026.105444

Cited by: 1

References: 35

Fields of Study & Subjects

Aviation Industry Analysis and Trends Consumer Market Behavior and Pricing Marketing and Advertising Strategies

References 35