Malleable memory: A narrative perspective on designing memorable tourism experiences with the Hero's Journey

Tourism Management 2026

View at publisher

Authors: Zhihui Zhang, Chunxiao Li, Hao Zhang

DOI: 10.1016/j.tourman.2026.105448

Cited by: 1

References: 59

Fields of Study & Subjects

Leadership Courage and Heroism Studies Jungian Analytical Psychology Tourism Volunteerism and Development

References 59