A deeper look at the effects of the Mobility-as-a-Service (MaaS) service experience on brand loyalty and brand attachment: the roles of effort and seamlessness

Transport Policy 2026

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Authors: ching-fu chen, Wei-Lun Tsai

DOI: 10.1016/j.tranpol.2026.104155

Cited by: 3

References: 60

Fields of Study & Subjects

Transportation and Mobility Innovations Sharing Economy and Platforms Service and Product Innovation

References 60