Optimizing for green skies: How do herd effects and customer heterogeneity impact airline optimal pricing and reputation investment?

Transportation Research Part B Methodological 2026

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Authors: Jinshu Cai, Yanyan Ding, Sisi Jian

DOI: 10.1016/j.trb.2026.103401

Cited by: 1

References: 50

Fields of Study & Subjects

Aviation Industry Analysis and Trends Corporate Social Responsibility Reporting Public Relations and Crisis Communication

References 50