The Viewing of the Image
Abstract
Chapter 7 tackles the viewing of image through an understanding of the social act of viewing and how social positions, socialization, and the environment shape certain ways of looking, a certain gaze. Methods for the investigation of viewer engagement are presented and applied on the case example of political campaign images.
Fields of Study & Subjects
Visual Culture and Art Theory
Photography and Visual Culture
Photographic and Visual Arts
Publication details
- Journal / source
- Cambridge University Press eBooks
- Pages
- 147–165
- Publication date
- 28 February 2026
- Language
- EN
- Document type
- Book chapter