Corporate Racial Philanthropy

Chapter 4 examines the role of philanthropy in race-conscious image construction and empirically develops the concept of corporate racial philanthropy (CRP). CRP is the use of corporate words to define the parameters of philanthropy to focus on business transactions and the strategic pursuit of financial gain by targeting minority groups and racial causes. It is within the framework of business development initiatives that use philanthropy to tap new markets and generate profit. The chapter discusses how companies might best implement CRP to achieve racial progress that centers advancing racial minority decision-making authority.