Transparency and the Meaning of Sustainability

Transparency is increasingly promoted as a necessary step to achieve various social and environmental sustainability goals. And yet, the pervasive idea that more transparency leads to more sustainability relies on an assumption that the market can and will transform information about corporate activities into a positive sustainability outcome. Reflecting on Traidcraft Exchange’s “Who picked my tea?” campaign and some of the responses to it, this chapter uncovers some of the assumptions that motivate transparency initiatives and shows how these assumptions serve the interests of powerful actors such as corporations and their investors. In doing so, they reinforce an understanding of sustainability that rewards companies for doing little more than disclosing information they themselves have decided is appropriate to share.