Narrating Achievements

This chapter examines how achievement books produced by Egyptian state institutions have narrated and re-narrated the 1952 revolution. These books were centrally published by the Information Department, a crucial yet seldom studied organ in the emerging Ministry of Culture and National Guidance, as well as public relations units across different ministries. After a brief institutional history of the Ministry of Culture and National Guidance as a whole, in which I demonstrate how ‘culture’ and ‘media’ were originally intertwined in administrative terms, I argue that the state’s achievements were narrated according to a changing conception of the revolution between 1954 and 1970. This rhetoric cemented a distinctive version of history among Egyptian bureaucrats, in which long lists of achievements came to articulate the bureaucratic corps’ contributions to the revolution. Moreover, it aimed to counter colonial propaganda via a systematic presentation of ‘the true Egypt’ in numerous European languages. In short, achievement books recorded, disseminated, and embodied the revolution’s accomplishments for a domestic and an international audience.