Ethnographic methods can help psychology overcome its WEIRD problems
Abstract
We are persuaded by Bard et al.'s argument that cross-cultural work in psychology requires not only a greater diversity of participants but also a greater diversity of theories. We encourage the authors to consider that the solution lies not only in improving experimentally oriented theories but also in adopting non-experimental methods, including purely ethnographic methods.
Fields of Study & Subjects
Educational Tools and Methods
Publication details
- Journal / source
- Behavioral and Brain Sciences
- Publisher
- Cambridge University Press (CUP)
- Volume
- 49
- Pages
- e276–e276
- Publication date
- 1 January 2026
- Language
- EN