Unmasking entities: Expectancy violations in VTubers’ and virtual influencers’ self-disclosure.
Abstract
This study helps explain how audiences respond when virtual influencers and VTubers reveal personal or hidden information about themselves, such as the person behind a VTuber or the technology behind a virtual influencer. Results show that these “unmasking” moments can actually increase trust and connection, especially when they clarify identity or show bravery. These findings can guide creators and platforms in using digital self-disclosure to build more meaningful relationships with audiences. (PsycInfo Database Record (c) 2026 APA, all rights reserved)
Fields of Study & Subjects
Psychology of Social Influence
Deception detection and forensic psychology
Privacy
Security
and Data Protection
Publication details
- Journal / source
- Psychology of Popular Media
- Publisher
- American Psychological Association (APA)
- Publication date
- 19 January 2026
- Language
- EN