Measuring associations among social identification, group norms, and alcohol consumption: Testing a social identity model of behavioral associations (SIMBA).
Abstract
= 540), we tested the SIMBA in the context of drinking behavior in relation to student (Studies 1, 2, and 3) and British national (Study 4) identities. On implicit measures, there was good support for the prediction that the strength of any one association in the SIMBA could be predicted by the interactive strength of the remaining two. Evidence for this prediction was largely absent on explicit Likert-type measures; we argue that this difference may be dependent on the explicit measures possessing theoretically meaningful zero points. (PsycInfo Database Record (c) 2026 APA, all rights reserved).
Fields of Study & Subjects
Social and Intergroup Psychology
Consumer Behavior in Brand Consumption and Identification
Substance Abuse Treatment and Outcomes
Publication details
- Journal / source
- Journal of Experimental Psychology General
- Volume
- 155
- Issue
- 3
- Pages
- 718–740
- Publication date
- 12 January 2026
- Language
- EN