Advertising and large language models: a new frontier influencing medical practice
Abstract
Large Language Models (LLMs) have infiltrated healthcare and are already shaping how patients choose clinicians, investigations, and treatments. Advertising, whether overt or subtle, may affect patient choice through LLMs. This is of particular concern, as patients are becoming increasingly reliant on and trusting of medical advice provided by these systems [ 1 ].
Fields of Study & Subjects
Social Media in Health Education
Pharmaceutical industry and healthcare
Health Literacy and Information Accessibility
Publication details
- Journal / source
- Eye
- Publisher
- Springer Science and Business Media LLC
- Volume
- 40
- Issue
- 10
- Pages
- 1425–1426
- Publication date
- 9 May 2026
- Language
- EN