An industrial integration framework based on QFD for selecting the optimal electrical poles

Utility poles are critical in supporting various electrical and communication infrastructure systems, including power transmission lines, streetlights, telephone networks, and cable services. Each type of pole whether steel, aluminum, or fiber-reinforced polymer (FRP) is designed with specific applications and performance characteristics in mind. This study presents a Quality Function Deployment (QFD) framework tailored for industrial applications, focusing on enhancing information integration to guide the selection of the most suitable pole type. The research examines advancements in utility pole technologies and management practices over the past two decades. Through market surveys, focus group discussions and individual interviews, ten KPIs were identified: service life, safety performance, overall cost, color retention, conductivity resistance, weight, production duration, transportability, installation approach, and wind resistance. Based on these KPIs, decision-makers outlined nine functional requirements that, when met, would enhance user satisfaction. The proposed framework was developed to support analytical evaluation and selection of the optimal pole type by aligning client needs with technical specifications. Using the QFD approach, the FRP pole emerged as the top-performing alternative, receiving a score of 4.12 out of 5. This framework provides a structured method for decision-makers to evaluate electrical pole options based on project-specific criteria, enabling informed and client-focused choices in early design phases.