The Impact of Idol Behavior on the Public: Including Their Conduct, Fashion Trends, and Social Media Influence

The research examines the psychological and sociological effects of celebrities’ social media conduct on their followers. It also analyses the effect of these social media influencers’ actions on society behaviour and standards. This qualitative study achieved its objectives by examining three prominent South Korean organisations. During that time, BTS, Twice, and BLACKPINK were the leading groups. The researchers sought to examine the impact of heroes’ activities, dress choices, and online interactions on fan behaviour, body image, and purchasing patterns. They examined these elements within the framework of popular culture. The study integrates Latané’s concept of social consequences to demonstrate that significant activities may have both positive and negative impacts on society. Heroes often promote open communication, charity, and collaboration; nevertheless, they may also propagate self-serving notions of beauty and affluence. Social media functions as an efficient medium for sharing information about heroes, since it enables the recognition of their deeds and promotes imitation. Individuals may be inspired and enraged by heroic deeds. Consequently, the entertainment sector requires increasingly rigorous standards and an elevated sense of ethical duty.