Sales of Unauthorized E-Cigarettes in the United States, December 2025

NEJM Evidence 2026

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Authors: Varvara Schoute, Alannah Kittle, Elisha Crane, Fatma Romeh M. Ali, Margaret Mahoney, Kristy Marynak
DOI: 10.1056/evidpha2600137
Cited by: 1
References: 4

Abstract

AbstractThe rapidly changing U.S. e-cigarette marketplace is dominated by unauthorized products. We used retail scanner data from Circana, a market research company that collects point-of-sale scanner data from a large retail sample, to estimate the proportion of unauthorized e-cigarette product sales in U.S. brick-and-mortar stores. As of December 2025, 69.4% of e-cigarette product sales in convenience and grocery channels were estimated to be unauthorized. Most unauthorized products were disposable devices in flavors that may appeal to young people. More complete data on products and sales in untracked channels such as vape shops could better inform monitoring and enforcement efforts.

Fields of Study & Subjects

Smoking Behavior and Cessation Global Public Health Policies and Epidemiology Canadian Policy and Governance

Publication details

Journal / source
NEJM Evidence
Publisher
Massachusetts Medical Society
Volume
5
Issue
9
Pages
EVIDpha2600137–EVIDpha2600137
Publication date
11 August 2026
Language
EN