Phonetic, semantic, and phono-semantic methods of brand name translation: an eye-tracking study on Chinese consumers’ perception

Journal of Brand Management 2026

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Authors: Ying Cui, Xiao Liu

DOI: 10.1057/s41262-025-00416-w

Cited by: 0

References: 45

Fields of Study & Subjects

Translation Studies and Practices Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies

References 45