The power of traditional culture: elevating brands through traditional cultural concepts in advertising

Journal of Brand Management 2026

View at publisher

Authors: C. W. Liu, Zheng Zhang

DOI: 10.1057/s41262-025-00427-7

Cited by: 1

References: 100

Fields of Study & Subjects

Cultural Differences and Values Consumer Behavior in Brand Consumption and Identification Media Influence and Health

References 100