Trendy brands: what makes a brand perceived as trendy

Journal of Brand Management 2026

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Authors: Jorge Vieira, Marta Bicho

DOI: 10.1057/s41262-026-00437-z

Cited by: 1

References: 103

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Digital Marketing and Social Media

References 103