Enablers and inhibitors of personalised gamification adoption in m-wallet applications: a behavioural reasoning theory perspective

Journal of Financial Services Marketing 2026

View at publisher
Authors: Anoop George, Sebastian Joy Panattil, Muhammed Sajid, Manu Melwin Joy
DOI: 10.1057/s41264-025-00340-9
Cited by: 1
References: 103

Fields of Study & Subjects

Educational Games and Gamification Digital Games and Media Technology Adoption and User Behaviour

Publication details

Journal / source
Journal of Financial Services Marketing
Publisher
Springer Science and Business Media LLC
Volume
31
Issue
1
Publication date
11 February 2026
Language
EN