Digital currency usage intention among existing fintech users: testing the modified UTAUT using hybrid SEM-ANN approach

Journal of Financial Services Marketing 2026

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Authors: Sumita Jagdishprasad Shroff, Rajkumari Nitin Soni, Simran Rohira
DOI: 10.1057/s41264-026-00344-z
Cited by: 6
References: 123

Fields of Study & Subjects

Technology Adoption and User Behaviour FinTech Crowdfunding Digital Finance Blockchain Technology Applications and Security

Publication details

Journal / source
Journal of Financial Services Marketing
Publisher
Springer Science and Business Media LLC
Volume
31
Issue
1
Publication date
2 February 2026
Language
EN