From reels to returns: the influence of female financial influencers on investment decisions

Journal of Financial Services Marketing 2026

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Authors: Prasant Kumar Pandey, Pallavi Chaturvedi, Durgesh Agnihotri, Naval Bajpai, Vikas Tripathi
DOI: 10.1057/s41264-026-00346-x
Cited by: 1
References: 65

Fields of Study & Subjects

FinTech Crowdfunding Digital Finance Digital Marketing and Social Media Financial Markets and Investment Strategies

Publication details

Journal / source
Journal of Financial Services Marketing
Publisher
Springer Science and Business Media LLC
Volume
31
Issue
1
Publication date
14 February 2026
Language
EN