Exploring mobile financial services adoption among Bangladeshi Millennials: role of technology awareness, perceived value, gender, and education level

Journal of Financial Services Marketing 2026

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Authors: Nahida Sultana, Rabeya Sultana, Most. Sadia Akter
DOI: 10.1057/s41264-026-00347-w
Cited by: 3
References: 122

Fields of Study & Subjects

Technology Adoption and User Behaviour FinTech Crowdfunding Digital Finance Microfinance and Financial Inclusion

Publication details

Journal / source
Journal of Financial Services Marketing
Publisher
Springer Science and Business Media LLC
Volume
31
Issue
1
Publication date
25 February 2026
Language
EN