"Beyond the checkout: what shapes the BNPL narrative for young consumers in India?"

Journal of Financial Services Marketing 2026

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Authors: Gopinath G, Kirubakaran Jayaprakasam

DOI: 10.1057/s41264-026-00351-0

Cited by: 1

References: 76

Fields of Study & Subjects

Technology Adoption and User Behaviour Sharing Economy and Platforms Digital Platforms and Economics

References 76