Gaining market share in the mobile app market: examining developers’ sharing building strategies

Journal of Marketing Analytics 2026

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Authors: Wondwesen Tafesse, Mohamed Al-Amri, Khalid Al-Waqfi, Mohammad Barka, Khalil Chaaban, Muhammad Mustafa Syed

DOI: 10.1057/s41270-026-00456-4

Cited by: 0

References: 46

Fields of Study & Subjects

Digital Platforms and Economics Mobile and Web Applications Consumer Market Behavior and Pricing

References 46