The role of customer experience, engagement, and satisfaction on behavioral intention: reconfiguring loyalty mechanisms in regulated health services in an emerging market

Journal of Marketing Analytics 2026

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Authors: Claudimar Pereira da Veiga, Luiza Peixoto Bicalho, Ana Paula Drummond‐Lage, Luis Felipe Dias Lopes, Zhaohui Su, Cássia Rita Pereira da Veiga
DOI: 10.1057/s41270-026-00459-1
Cited by: 0
References: 54

Fields of Study & Subjects

Customer Service Quality and Loyalty Health Technology Consumer Behavior Patient Satisfaction in Healthcare

Publication details

Journal / source
Journal of Marketing Analytics
Publication date
12 February 2026
Language
EN