AI chatbot affordances as drivers of purchase intentions: the roles of entertainment value and privacy concerns

Journal of Marketing Analytics 2026

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Authors: Ming-Hsiung Hsiao, Jyun-Yi Li, Shing-Hwang Doong
DOI: 10.1057/s41270-026-00461-7
Cited by: 2
References: 70

Fields of Study & Subjects

AI in Service Interactions Ethics and Social Impacts of AI Impact of AI and Big Data on Business and Society

Publication details

Journal / source
Journal of Marketing Analytics
Publisher
Springer Science and Business Media LLC
Publication date
25 February 2026
Language
EN