Clustering sparse product-interaction data: a cosine-versus hamming-distance approach to churn prediction

Journal of Marketing Analytics 2026

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Authors: Qiantianhong Wu, Nora Sharkasi

DOI: 10.1057/s41270-026-00483-1

Cited by: 1

References: 65

Fields of Study & Subjects

Customer churn and segmentation Customer Service Quality and Loyalty Digital Marketing and Social Media

References 65