From human panels to silicon samples: a research agenda for synthetic data in marketing research

Journal of Marketing Analytics 2026 Open access

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Authors: Maria Petrescu, Anjala S. Krishen

DOI: 10.1057/s41270-026-00531-w

Cited by: 1

References: 9

Fields of Study & Subjects

Sensory Analysis and Statistical Methods Computational and Text Analysis Methods Data Visualization and Analytics

References 9