Multichannel portfolio balance as a revenue management indicator: evidence from urban hotels in Madrid

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Authors: Alessandro Munoz JdeS, Aurkene Alzua-Sorzabal
Cited by: 3
References: 24

Fields of Study & Subjects

Digital Marketing and Social Media Sharing Economy and Platforms Customer Service Quality and Loyalty

Publication details

Journal / source
Journal of Revenue and Pricing Management
Publisher
Springer Science and Business Media LLC
Volume
25
Issue
5
Pages
478-489
Publication date
3 August 2026
Language
EN