A Bibliometric Review on Social Marketing Research: 1971–2020

Corporate Reputation Review 2026

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Authors: Inés Küster, Natalia Vila López, Pedro Canales
DOI: 10.1057/s41299-026-00256-7
Cited by: 0
References: 54

Fields of Study & Subjects

scientometrics and bibliometrics research Psychology Research and Bibliometrics Behavioral Health and Interventions

Publication details

Journal / source
Corporate Reputation Review
Publication date
16 February 2026
Language
EN