Virtual identity, real perception? Stimulating user behavior and promoting value co-creation in metaverse cultural heritage tourism

Humanities and Social Sciences Communications 2026 Open access

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Authors: Shan Jiang, Junping Xu, Jiacheng Luo, Younghwan Pan
DOI: 10.1057/s41599-026-08949-4
Cited by: 0
References: 132

Abstract

Abstract The authors have requested that this preprint be removed from Research Square.

Fields of Study & Subjects

Service and Product Innovation Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Humanities and Social Sciences Communications
Publisher
Springer Science and Business Media LLC
Publication date
8 September 2026
Language
EN