The Role of Large-Scale Developments in Defining Urban Image: The Case of Mina District, Doha, Qatar

Large-scale developments are key tools for cities competing globally and shaping their urban image. Urban spaces have become stages for identity creation and visual appeal. From iconic skylines to cultural districts, such projects define city narratives and place-based meanings. As global competition intensifies, these developments play a central role in planning discourse. This paper explores their role in shaping Doha’s image through six features: skyline, public spaces, architecture, festivals and events, urban heritage, and public art. It examines the gap between residents’ perceptions and policymakers’ projected brand image. The Mina District, an urban regeneration initiative, exemplifies governmental efforts to boost tourism and economic growth. Through a case study of Mina District, surveys and analyses evaluate the alignment between official visions and public perception. Findings reveal that large-scale developments significantly influence Doha’s image by incorporating the six key features. Based on this, the paper offers policy recommendations to guide urban planning in Doha and similar emerging cities.