Machine learning and artificial intelligence in marketing: A bibliometric review

AIP conference proceedings 2026

View at publisher

Authors: M.Ruby Evangelin, S. Vasantha, P. Krithika

DOI: 10.1063/5.0298831

Cited by: 0

References: 16

Fields of Study & Subjects

Customer churn and segmentation Advanced Technologies in Various Fields Digital Marketing and Social Media

References 16