Systematic literature review on marketing analytics

AIP conference proceedings 2026

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Authors: P. Shalini, S. Sudha, S. Vennilaa Shree, T. C. Catherin
DOI: 10.1063/5.0299789
Cited by: 0
References: 21

Fields of Study & Subjects

Customer churn and segmentation Big Data and Business Intelligence Digital Marketing and Social Media

Publication details

Journal / source
AIP conference proceedings
Volume
3449
Pages
020157–020157
Publication date
1 January 2026