Creative industry development model on agricultural sector in Bandar Lampung

The creative economy in Bandar Lampung City is a creative economy that has great potential in making a significant economic contribution, creating a positive business environment, building regional image and identity, creating innovation and creativity which is a competitive advantage for a region. This creative economy has more potential to be developed in big cities because of the availability of human resources and marketing networks compared to small cities. The growth of the creative economy will have an impact on improving the city environment. In this paper, the types, characteristics, potential and problems faced by creative economy entrepreneurs in the agricultural sector in the city of Bandar Lampung are analyzed using SWOT analysis. The preparation of the development model was taken from stakeholders who are experts in the field of creative economy and Micro, Small and Medium Enterprises (MSMEs) in Lampung City and Provincial Governments. The development model is directed at solving the root problems of business actors and creating synergistic cooperation between business actors, regional governments and the central government. The research results show that the development of an agriculture-based creative economy is directed at environmentally friendly industrial patterns and the creation of added value products and services that originate from the expertise, talent and intellectual creativity of human resources, the nation’s cultural riches, and nature. resource-based raw materials, technology, institutional arrangements and financing institutions.