Brand love and purchase intentions in Gen Z: Effects of product quality and ethnocentrism

AIP conference proceedings 2026

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Authors: Reizano Amri Rasyid, Mohamad Yusak Anshori, Azmil Chusnaini, Ninnasi Muttaqiin

DOI: 10.1063/5.0309197

Cited by: 0

References: 22

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Consumer Behavior and Marketing Influence

References 22