Revisit intention osing destination: Theory planned behavior, authenticity, cultural and natural attractiveness, perceived risk

Tourism village is a tourism development concept that emphasizes the local wisdom, traditions, and culture of the local community. One of the interesting tourist villages is the Osing tourist village. Osing Tourism Village is a tourism destination located in the Osing area, East Java, Indonesia. This village is a successful example of the concept of a tourist village in Indonesia. Osing Tourism Village also offers various tourist activities involving the local community, such as learning to make traditional handicrafts, cooking regional specialties, or participating in traditional ceremonies. This research is qualitative research using purposive random sampling. The number of respondents in this research was 200 tourists. The data obtained was then analyzed using SEM-PLS. The research results explain that authenticity has a significant positive influence on the theory of planned behavior, as well as cultural and natural attractiveness and perceived risk have a significant positive influence on attitude. This research also found that the theory of planned behavior has a significant positive influence on behavior and behavior has a significant positive influence on revisit intention.