Application of the binary search algorithm in the prima Indonesia small and medium enterprises (SME) product marketing information system Lampung province

The obstacles that small businesses face are related to managing businesses that are less capable of professional management. This is due to limited knowledge in business management. This management consists of, in the form of capital, personnel capabilities and product marketing. The product marketing information system for Small and Medium Enterprise (SME) can market SME in managing the administration system and business process. This research designs a web-based Management Information System to improve online marketing strategies or usually called computerized advertising. It has become an information system that is really needed and has even become become a form of life for society. Information search systems in information systems are very necessary in speeding up information searches, the binary search algorithm is an information search technique by repeatedly halving the amount of information sought so as to reduce the search location to one piece of information. With this technique, half the amount of information will be discarded. If a match of information is found, the program will return the results, otherwise the search will continue until the end of the distribution of the amount of information. In searching for information, a binary search algorithm will be applied which is applied in the program code to determine precise and precise search results.