Tools for improving the competitiveness of Russian wine industry companies
Abstract
The creation and use of various tools in the wine industry allows enterprises to develop steadily. The article substantiates the expediency of change management at wineries to increase competitiveness. The analysis of the state of the industry of domestic companies is carried out and the stages of entry of wineries into the BRICS and CU market are proposed. The methods of increasing the attention of the state and society as a whole to support change management at domestic wineries are highlighted. The tools for attracting public investment to improve the quality of wine products are proposed.
Fields of Study & Subjects
Global Trade and Competitiveness
Wine Industry and Tourism
Agricultural Development and Policies
Publication details
- Journal / source
- AIP conference proceedings
- Volume
- 3406
- Pages
- 130009–130009
- Publication date
- 1 January 2026
- Language
- EN