Metaphor and the representation of COVID-19 in online discourse of solidarity
Abstract
Abstract This article explores the discursive construction of metaphorical meaning in user-manufactured internet memes about the COVID-19 crisis. I emphasise the role of memes in digital amateur activism as an alternative means of political and social participation by perpetuating discussions that question official messages and subvert governmental measures. They do so through re-contextualising and de-legitimising which contributes to the discourse of solidarity. An important outcome of this research is the recognition that within memes it is the image involved that anchors metaphorical scenarios.
Fields of Study & Subjects
Language
Metaphor
and Cognition
Discourse Analysis and Cultural Communication
Humor Studies and Applications
Publication details
- Journal / source
- Cognitive linguistic studies in cultural contexts
- Pages
- 150–175
- Publication date
- 5 February 2026
- Language
- EN
- Document type
- Book chapter