From socialism to neoliberalism

Journal of Language and Politics 2026

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Authors: Ana Kuzmanović Jovanović
DOI: 10.1075/jlp.26040.kuz
Cited by: 0
References: 24

Abstract

Abstract This paper examines textbooks for teaching Serbian as a foreign language, revealing ideological shifts from their production in socialist Yugoslavia to post-socialist Serbia. Using Multimodal Critical Discourse Analysis, it explores how these materials reflect a move from collective socialist identity to individualized, neoliberal subjectivity. The analysis situates linguistic and cultural changes within broader socio-political transformations, highlighting the role of language education in shaping national and ideological narratives.

Fields of Study & Subjects

Multilingual Education and Policy Cultural and political discourse analysis Linguistics and Education Research

Publication details

Journal / source
Journal of Language and Politics
Volume
25
Issue
4
Pages
614–640
Publication date
13 March 2026
Language
EN