Transcreation as text production
Abstract
Abstract Transcreation has achieved a prominent place in professional practice and research. Nevertheless, there is still a debate surrounding its nature, definition, and characteristics. This study proposes a categorization of transcreation as a member within the category of “text production” based on a review of the theoretical background of research on transcreation (including its key features and its relationship with translation). This categorization is founded on the prototypes in linguistics theory by Taylor (1995) . As such, a continuum of text production is proposed in which writing, transcreation and translation co-exist as members of the category with varying degrees of dependence on a source text. This theoretical contribution opens the door to new lines of empirical and theoretical research.
Fields of Study & Subjects
Discourse Analysis in Language Studies
Translation Studies and Practices
Writing and Handwriting Education
Publication details
- Journal / source
- Translation and Translanguaging in Multilingual Contexts
- Publisher
- John Benjamins Publishing Company
- Volume
- 12
- Issue
- 2
- Pages
- 192–213
- Publication date
- 18 May 2026
- Language
- EN