Advantage Superiority in Destination Competitiveness

The chapter presents arguments for integrating resident well-being outcomes into destination competitiveness modeling in order to achieve advantage superiority. Despite increasing acknowledgment that resident well-being is the primary objective of achieving destination competitiveness; the established frameworks fail to accord it a central role in performance assessment. A serious effort to incorporate resident well-being outcomes into destination competitiveness models requires the development of well-being measures in addition to the standard destination performance indicators. Several important challenges for tourism stakeholders are identified. Expected outcomes of the discussion include greater insight into the sources and goals of destination competitiveness, appreciation of the importance of resident well-being in destination competitiveness modeling, and the implications of this for analysis and policy making.