Cultural and organisational variables in blockchain technology acceptance

The success of implementing and sustaining digital technologies, including blockchain technology in supply chains, may be affected by a variety of mechanisms. This study explores how social culture, individual cultural variables, and organisational and supervisor support may influence blockchain technology adoption at the individual level, an integration that does not seem to have been fully explored. In examining this question, this study employs a version of the theory of reasoned action, Hofstede's culture model at the societal and individual levels, and perceived organisational and supervisor support. In our conceptual exploration, we propose that individuals in some cultures may actively seek to apply this technology, whereas others might be reluctant. We also suggest that some individuals may deviate from the culture of their society to advance or resist blockchain technology adoption. In addition, organisational and supervisor support will have a significant influence on the acceptance of blockchain technology. Overall, this study offers a novel conceptual model integrating societal culture, individual-level cultural variation, and organisational and supervisor support to explain blockchain technology acceptance. By bridging cultural theory with technology adoption frameworks, it provides a foundation for future empirical research and offers practical guidance for cross-cultural implementation of blockchain in supply chains.