Selling mode choice and AI streamer adoption in a live-streaming supply chain with consumer returns

International Journal of Production Research 2026

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Authors: Jiahao Chen, Jingxian Chen, Liang Liang, Dong‐Qing Yao
DOI: 10.1080/00207543.2026.2693095
Cited by: 1
References: 56

Fields of Study & Subjects

Supply Chain and Inventory Management Consumer Market Behavior and Pricing Auction Theory and Applications

Publication details

Journal / source
International Journal of Production Research
Publisher
Informa UK Limited
Pages
1–24
Publication date
23 June 2026
Language
EN