Digital Inequalities and E-Commerce Adoption in China: Polarization Patterns and Dynamics of Taobao Villages

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Authors: Jiao Zhou, Emmanouil Tranos, Jonathan D. Rigg
Cited by: 1
References: 37

Abstract

This study analyzes digital inequalities in e-commerce adoption through the lens of polarization theory. We examine differences in socioeconomic and geographical conditions across e-commerce adoption areas, identify two e-commerce development regimes characterized as core and periphery, and subsequently explore the e-commerce adoption process within them and in relation to economic zones. At the village level, increased adoption in the periphery indicates an incipient polarization reversal, shaped by manufacturing and agricultural conditions. Besides, both between-regime dispersion and within-regime disparities increase over the period. At the macroregional scale, a pronounced core–periphery structure of e-commerce adoption persists, broadly consistent with the socioeconomic hierarchy, although there are signs of a nascent polarization reversal across regions. We propose that differences in socioeconomic and geographical conditions generate polarization patterns, which in turn shape inequalities in e-commerce adoption, with a possible polarization reversal in this process. Our work contributes to debates in economic geography by rethinking polarization theory in the digital economy era and advances the understanding of digital inequalities by incorporating spatiotemporal concerns.

Fields of Study & Subjects

China's Socioeconomic Reforms and Governance ICT Impact and Policies Technology Adoption and User Behaviour

Publication details

Journal / source
The Professional Geographer
Publisher
Informa UK Limited
Volume
78
Issue
3
Pages
275–289
Publication date
26 February 2026
Language
EN